"I enjoy talking with business leaders about how the forces of change are impacting our industry. I’ve never seen a more dynamic business and regulatory environment in my career, and to me, that presents opportunity for those willing to thoughtfully embrace all of the disruption and noise, and bend it to their will.”
-Kevin Gross
Kevin is a strategic connector with a passion for shaping what’s next in foodservice. As a Partner at Kinetic12, he leads the firm’s Marketing Communications and Culinary Selling practice areas, helping clients uncover growth opportunities through sharper storytelling, operator collaboration, and innovation that sticks.
With over two decades of experience in foodservice marketing and national account engagement, Kevin has worked with global manufacturers and emerging brands across nearly every product category. He led the sale of his family’s foodservice advertising agency to WPP, and later founded one of the industry's leading culinary marketing firms—driving award-winning work that blended strategic insight with creative execution.
Kevin brings an operator-first mindset to every engagement, helping brands listen better, show up with relevance, and build lasting partnerships. His approach is rooted in curiosity, empathy, and a belief that the strongest growth comes from understanding what truly matters to the people behind the business. He has a particular passion for the evolving role of commodity boards in shaping menu innovation and connecting with consumers at the point of purchase.
At Kinetic12, Kevin helps connect the dots across the firm’s expansive ecosystem of operators, manufacturers, and industry leaders—facilitating collaborative innovation that moves ideas from concept to reality. He’s known for blending strategic rigor with a personal, relationship-driven approach that inspires trust and action.
Kevin holds a Bachelor’s degree in Marketing and Finance from Syracuse University and an JD/MBA from Albany Law School. He is a licensed attorney and member of the New York State Bar, as well as a certified EMT and EMT instructor—reflecting his belief in leadership through service and impact.
