“I believe the most effective work lives at the intersection of meaning and measurable impact. Strategy should not only drive results but resonate with real people in the real world. I pursue opportunities that balance strategic precision with cultural relevance—ensuring every initiative is both purposeful and powerful. Clarity is my guiding principle: clarity of brand, clarity of message, and clarity of purpose. In every partnership, I aim to uncover and articulate that clarity, helping organizations and teams align, evolve, and thrive.”
-Carrie Sabourin
Carrie helps organizations unlock their full potential—by bringing clarity to what matters most. A strategist rooted in both business rigor and human insight, she transforms complexity into purpose, aligning teams and ideas to spark action and accelerate growth.
Carrie’s work creates more than just smart strategies—it creates forward motion. She helps brands find their voice, leaders rally their teams, and organizations turn vision into results. Whether leading brand repositioning, simplifying systems, or guiding cross-functional alignment, she brings focus that drives measurable business outcomes—and clarity that inspires confidence across every level of the organization.
She’s known for stepping into pivotal moments—when change is needed, but the path isn’t clear—and helping companies move through transformation with energy, direction, and purpose. Her approach blends structure with inspiration, ensuring that teams not only know where they’re going, but feel empowered to get there.
At her core, Carrie believes strategy should be lived—not laminated. She’s a mentor, a builder, and a bridge between insight and execution. Her experience spans B2B and B2C industries, with a focus on food, tech, and experience-driven brands, helping organizations show up more clearly and powerfully in the markets they serve.
Carrie holds a BA in Business Administration–Marketing with a Spanish minor from Truman State University. She’s a proud aunt of eight, a passionate foodie on a mission to dine at every Michelin-starred restaurant in Chicago—and once created a campaign so ahead of its time, it became a Trivial Pursuit question. For her, strategy is about shaping what’s next—and making it unforgettable.
