Food and Beverage Marketing Agency & Branding Partner
Not your everyday food branding agency
Bold ideas seasoned with a unique perspective on what motivates operators.
What we do
We balance extensive marketing agency and operator experience to help you truly understand what your key customer segments value, and create messaging that speaks to each in a way that feels authentic, informed, and differentiated.
How it works
Marketing & communications
Unlike a traditional food branding agency, our team is your marketing partner inside the food industry. We speak the language of operators not simply because we listen to them every day, but because many of our own foodservice consulting team members have been decision makers themselves.
Insight
What determines value and differentiation based on audience perceptions
Define
How we will articulate and package our value proposition
Integrate
How we will communicate our unique value in ways our audience embraces
Culturalize
How we will help the organization deliver this value
Measure
Where is ROI maximized and which drivers must be refined
How it works
Sales enablement & training
The sales techniques that worked a few years ago are already outdated. Today, sales must engage prospects in a more strategic way, adding value and solving customer challenges through unique insights and a customized approach to every engagement.
Custom benchmarking
Accelerating sales starts with understanding what a best-in-class sales model looks like. We conduct customer and prospect interviews to create the right process, and determine how your brand is perceived. Go-to-market capabilities and areas for improvement can then be applied in sales training.
Account segmentation
Kinetic12 foodservice consultants work closely with you to develop customized models that cover both new targets and existing accounts. This strategic foundation is key to building the tailored tools for assessing and ranking potential accounts, and evaluating resource deployment on current ones.
Customer planning
In this stage, we customize customer plan templates that support your ongoing account development. Plans typically include:
- Situation assessment
- SWOT analysis
- Insight development
- Initiative identification
- Tactical roadmaps
Team training
The right training can build your competitive edge in speed, clarity, and execution. Our structured, proven, and modular process equips your team with plan templates, market insights, and the essential skills to truly solve customer challenges rather than promoting SKUs.
Let’s put your strategy in motion.
Tell us where you’re stuck and we’ll collaborate on the fastest path to growth.
FAQ
Frequently asked questions
What makes your marketing team different from other agencies?
Kinetic12 brings together food and beverage consulting, culinary expertise, operator intel, and marketing strategy with a specific focus on the foodservice industry. With deep foodservice industry and operator relationships and proprietary insights, we're a new kind of foodservice and restaurant marketing agency, focused on your unique challenges to build the right product story and deliver the most impactful sales support.