Culinary Consulting & Sales Support Strategy
Align. Activate. Accelerate.
Integrating culinary consulting, marketing, and sales enablement from planning to pipeline.
What we do
We act as an extension of your culinary team, actively engaging and attracting your best-fit customers with innovative menu ideas that synch seamlessly with your operations, and delivering a powerful array of restaurant-direct capabilities.
Culinary strategy & sales support
Culinary consulting that converts.
Concepts, ideation, and support trusted by top foodservice leaders.
We're more than a food and beverage marketing agency. So we help you show up with more than samples. We connect you to the industry’s premier chain menu decision-makers, building belief, buy-in, and brand energy that create enduring partnerships and measurable results.
How it works
Culinary consulting & sales support
We don't just know chain decision-makers, they are members of our team. They have led and supported hundreds of collaborative ideation sessions with top national accounts. So we understand exactly what operators value from supplier partners.
Insight
Leverage timely and relevant insights and purposeful strategies when meeting with top operators—often, with our partner MenuData.AI, a leader in foodservice intelligence.
Access
Kinetic12's exclusive food and beverage forums offer you knowledge gleaned from trusted relationships with hundreds of chain brands.
Collaboration
We've built proven relationship frameworks to meet the challenges of both operators and suppliers, including our Operator-Supplier Collaboration Model (OCM) with IFMA.
Discovery
Our culinary consultants partner with you to ensure clarity and impact with your audience or account, delivering:
- Strategic planning
- Operator targeting
- Pipeline development
Outreach
Active, trusted relationships with chain brands position you for success within our unsurpassed network, providing:
- New sales opportunities for your brand
- Culinary innovation and sales support for the ideal impression on operators
- Ongoing follow-up
Success
Working with Kinetic12, you’ll benefit from consultative input, new ideas, and trend-worthy breakthroughs, including:
- Long-term operator relationships
- Limited time offers
- Menu placement
What our clients say
Trusted food industry consulting
Let’s put your strategy in motion.
Tell us where you’re stuck and we’ll collaborate on the fastest path to growth.
FAQ
Frequently asked questions
I already have a broker, why do I need culinary sales support?
Kinetic12 does not replace your broker. Our foodservice consultants and culinary team work alongside your existing broker or sales team to turn your product into operator-ready menu ideas that sell. We're also here to fill in where the broker doesn't have as much leverage, with your larger and more established chains. With established relationships across the top 400 restaurant chain operators, we understand the challenges they face and what they're looking for in a supplier partner, which enables us to cut through the clutter and deliver actionable results.
When you work with Kinetic12, you get the highest caliber of culinary consulting expertise, menu development consulting, consumer insights and menu trends intelligence, and connectivity with our extensive operator network. Together, we develop relevant, on-trend concepts that help your team have more meaningful conversations and conversions for your mutual growth and success.
We have an in-house R&D team, does your culinary replace them?
No, we complement what your R&D team can do. They are the experts on your product, so Kinetic12’s menu development consulting team works alongside R&D to create and test applications, and produce menu concepts in close collaboration with your team.
I'm an operator and I need help with my menu. Do you work with me?
Yes! Our in-house team of chefs specializes in menu development consulting and works directly with you to ideate on-trend, innovative concepts that satisfy the needs of guests and work with your existing operations.