Grocery – Prepared Foods Segment Opportunity Assessment Customer research to determine unmet needs, competitive differentiation and how to win. Client Challenge Despite the fact that Prepared Foods was one of the fastest growing segments in Foodservice this manufacturer was not growing. They needed to determine why? How should their portfolio change? What did retailers really…
Strategic Planning Process Design and Training Developing more impactful strategic plans by implementing a new planning process and building strategic planning skills Client Challenge: Despite a highly skilled and seasoned team of marketers the leadership determined that their annual strategic planning process was not yielding well thought out and impactful plans. Situation assessments were not…
Local Market Growth Planning and Execution Helping a major Foodservice distributor grow market share in different markets Client Challenge: A top 10 foodservice distributor was looking to grow market share in specific markets by undertaking an aggressive new customer acquisition strategy. Corporate leadership wanted to coordinate the growth strategies at a national level but realized…
Market Assessment & Strategic Positioning Helping a private equity firm understand the local market environment and strategic positioning of a potential investment Client Challenge: A private equity firm had initiated due diligence in support of a potential acquisition of a leading franchisee of a major QSR restaurant chain. The franchisee was showing very strong unit…
